Last updated: March 30, 2026
Sóley provides an AI-powered booking platform connecting tourists with Icelandic tourism operators. The platform includes an AI concierge, operator directory, and MCP-based booking network.
Sóley is an online intermediary that connects travellers with independent Icelandic tourism operators. The operator, not Sóley, is the seller and provider of each travel service and your contracting party for it. The operator is the merchant of record: you pay the operator directly through the operator's own payment processor, and Sóley never holds your funds. Sóley does not organise or sell packages; each booking is a single service from a single operator. The operator is responsible for delivering its service and for its own cancellation and refund policy.
The service is provided "as is" without warranty of any kind, express or implied. Sóley makes no guarantees regarding availability, accuracy, completeness, or reliability of the platform or any bookings made through it.
Sóley is not liable for: booking disputes between tourists and operators, operator service quality, cancellation fees, or payment processing errors. In no event shall Sóley's total liability exceed the fees paid by you in the twelve months preceding the claim. Nothing in these terms excludes or limits any liability that cannot be excluded or limited under Icelandic law, including liability for death or personal injury caused by negligence, or for gross negligence or wilful misconduct.
Users are responsible for their own bookings, cancellations, and interactions with operators. Users must provide accurate information and comply with operator policies.
Your use of Sóley is also governed by our privacy policy. By using the platform, you consent to the collection and use of information as described therein. Privacy policy.
We reserve the right to update these terms at any time. Continued use of the platform after changes constitutes acceptance of the revised terms.
These terms are governed by the laws of Iceland, and disputes are subject to the jurisdiction of the courts of Reykjavík, Iceland. If you are a consumer, this does not deprive you of the protection of mandatory consumer-protection rules, or of any right to bring proceedings in the courts of your country of residence, that the law gives you.
For questions about these terms, please contact legal@soley.travel.