Sóley is a direct booking network for Icelandic tourism. It connects AI assistants such as ChatGPT and Claude to real Icelandic operators: tours, activities and places to stay. You plan your trip in the assistant you already use and book directly with the people who provide the service, not through a booking site in the middle.
Yes. Once Sóley is connected to your assistant (see the connect page for current steps for each assistant), it can search real operators, check live availability, quote prices in your currency and reserve a booking. You confirm the booking yourself on a secure payment page.
No. You pay the operator's own price. Sóley adds no booking fee.
Planning and search happen in the chat; payment never does. You confirm each booking on a secure payment page, you pay the operator through the operator's own payment provider, and Sóley never holds your money. Once payment completes, a booking confirmation is sent to the contact details you provide. Cancellations and refunds follow the operator's published policy.
Sóley is opening with a founding group of Icelandic operators. The directory shows the current pilot listings while the founding cohort onboards. Every operator on Sóley is bookable directly, with nothing between you and them.
Registration is open at soley.travel/for-operators. Operators keep their own pricing, their guest relationship and their own payment processing, and pay Sóley a 10% commission on completed bookings only. There is no listing or subscription fee.