Payment
You remain merchant of record
Each operator is the merchant of record for its own booking. Sóley never holds traveller funds.
Sóley for operators
Be bookable when travellers plan in ChatGPT and Claude.
Connect your public listing, live services and your own content to the assistants travellers already use. Climbing from listed to verified to bookable is free. 90 percent of every delivered booking stays with you.
Operators pay 10 percent on delivered bookings. No subscription, no listing fee, no pay-to-rank.
What stays with you
- Your prices, policies and published content.
- Your customer relationship and service delivery.
- Your merchant account and traveller payment.
The conversation
You answer the 3am question.
A guest messages a small operator at 3am with a question about the property. The operator is asleep. By morning the guest has booked elsewhere. Booking platforms cannot fix this; their model depends on keeping guest messaging mediated.
Sóley brings you into the traveller's conversation. When a question goes beyond what you have published, it reaches you, and you answer from WhatsApp or the Sóley web portal, then hand the thread back to the assistant. The conversation can start in ChatGPT or Claude and stay one live thread the whole way through.
The 3am question that used to cost you the booking stays open until it is answered. The guest is your guest.
Guest asks→
AI checks context→
You step in→
AI replies
same thread03:07 guest thread
Live contextOur ferry is late. Can we still check in after midnight, and does the northern-lights tour pickup move?
I can confirm the standard late check-in instructions and the current pickup window. I am asking the operator about the ferry delay now.
routed only when needed
Yes, tell them to use the side entrance code. Tour pickup can move to 09:20 at the harbour.
Operator reply
Confirmed. Use the side entrance code for check-in. Your tour pickup has moved to 09:20 at the harbour, so you do not need to rebook.
What the AI handles
- ✓answers known questions
- ✓checks availability
- ✓keeps trip context
Where you matter
- local judgement
- exceptions
- human reassurance
The guest never starts over.
Sóley keeps the conversation, trip context, and booking state together across ChatGPT, Claude, the web, and the operator touchpoint.
One comparison
A different distribution model
The comparison below separates the fee, traveller price, payment role and placement rules.
Typical OTA model
Sóley
Distribution fee
Booking.com charges Icelandic hotels around 18 percent on average; tours and activities commonly pay 20 to 30 percent on OTA platforms.
Operators pay 10 percent on delivered bookings.
Traveller price
Pricing rules vary by platform and offer.
You pay the operator's own price. Sóley adds no booking fee.
Payment role
Payment arrangements vary by platform.
Each operator is the merchant of record for its own booking. Sóley never holds traveller funds.
Placement
Terms and placement depend on the platform.
No listing fee and no pay-to-rank.
Assumptions and market sources are documented on the methodology page
Worked example
Same booking, stated assumptions
Assumption
A 100,000 ISK booking, offered at the operator's own price and delivered successfully.
- Booking.com
- At Booking.com's average of around 18 percent for Icelandic hotels, the operator keeps about 82,000 ISK.
- Sóley
- At Sóley's 10 percent, the operator keeps 90,000 ISK.
- Traveller
- You pay the operator's own price. Sóley adds no booking fee.
About 8,000 ISK more per booking stays with the operator.
The comparison is conservative: 18 percent is the headline average for hotels. Visibility programs and payment costs push the effective rate higher, and tours and activities commonly pay 20 to 30 percent on OTA platforms.
Payment-processor fees and taxes are excluded because they depend on the operator's own setup.
No switching cost
Runs alongside what you already use.
Your existing calendars on Booking.com, Airbnb or Bókun stay live. Sóley reads availability from them so it does not double-book, and publishes your Sóley bookings as a calendar feed those platforms can subscribe to. Nothing is exclusive. Run Sóley alongside your existing listings and decide for yourself which guests to send where.
Content guardrail
Your facts, with sources
The assistant answers from your listing, your licence record and your own published content, and a source is stored for every fact.
Ask about Sóley
An assistant, not a person. It answers from what Sóley has published and passes anything else to the support team.
Hi. I can answer questions about how Sóley works for operators: commission, payments, going live, the calendar. If I do not know something I will pass it to the support team, and they will reply.
Start from your listing
Claim, correct and choose what comes next
Claim your listing for free to correct public facts and add verified contact details. Becoming bookable later is optional.
Find and claim your listingSóley also runs on your own website. One line of code, guests book on your domain, same 10 percent rate. Learn more about the widget →