Payment
You remain merchant of record
Each operator is the merchant of record for its own booking. Sóley never holds traveller funds.
Sóley for operators
Be bookable when travellers plan in ChatGPT and Claude.
Connect your public listing, live services and your own content to the assistants travellers already use. Climbing from listed to verified to bookable is free.
Operators pay 10 percent on delivered bookings. No subscription, no listing fee, no pay-to-rank.
What stays with you
- Your prices, policies and published content.
- Your customer relationship and service delivery.
- Your merchant account and traveller payment.
One comparison
A different distribution model
The comparison below separates the fee, traveller price, payment role and placement rules.
Typical OTA model
Sóley
Distribution fee
Booking.com charges Icelandic hotels around 18 percent on average; tours and activities commonly pay 20 to 30 percent on OTA platforms.
Operators pay 10 percent on delivered bookings.
Traveller price
Pricing rules vary by platform and offer.
You pay the operator's own price. Sóley adds no booking fee.
Payment role
Payment arrangements vary by platform.
Each operator is the merchant of record for its own booking. Sóley never holds traveller funds.
Placement
Terms and placement depend on the platform.
No listing fee and no pay-to-rank.
Assumptions and market sources are documented on the methodology page
Worked example
Same booking, stated assumptions
Assumption
The same booking is offered at the operator's own price and is delivered successfully.
- Booking.com
- Booking.com charges Icelandic hotels around 18 percent on average; tours and activities commonly pay 20 to 30 percent on OTA platforms.
- Sóley
- Operators pay 10 percent on delivered bookings. No subscription, no listing fee, no pay-to-rank.
- Traveller
- You pay the operator's own price. Sóley adds no booking fee.
Payment-processor fees and taxes are excluded because they depend on the operator's own setup.
Content guardrail
Your facts, with sources
The assistant answers from your listing, your licence record and your own published content, and a source is stored for every fact. If something is wrong, claim your listing and correct it; conflicting sources are flagged for review, never silently chosen.
Ask about Sóley
An assistant, not a person. It answers from what Sóley has published and passes anything else to Ragnar.
Hi. I can answer questions about how Sóley works for operators: commission, payments, going live, the calendar. If I do not know something I will pass it to Ragnar, who runs Sóley, and he will reply.
Start from your listing
Claim, correct and choose what comes next
Claim your listing for free to correct public facts and add verified contact details. Becoming bookable later is optional.
Apply to become bookable