Plan Iceland in ChatGPT or Claude. Book local operators directly. Sóley connects your AI to the local people who run tours, stays and activities, with no booking site in the middle.
Sóley lives inside ChatGPT and Claude. Add it once and plan there; you never need to come back to this site. If you would rather look around first, the directory lists every licensed operator in Iceland, and the ones marked bookable you can book right here. Browse the directory
Sóley explained in about a minute About a minute
Run a tourism business? Find and claim your listing
3,000+ licensed tourism companies, built from Iceland's public registers
Live roads, weather, northern lights and flights, from Iceland's official sources
0 kr booking fee. You pay the operator's own price. How it works 01 Connect once
Add Sóley to ChatGPT or Claude from its directory. Nothing to install, and no account needed to plan.
02 Plan in the conversation
Ask for a trip. Your assistant checks roads, weather, northern lights and flights, and finds licensed local operators that fit.
03 Book direct
You book with the operator, at the operator's own price. The operator is the merchant of record and Sóley adds no booking fee.
Prefer a prompt or manual setup? See the connect page
No booking site in the middle Booking sites typically take 15 to 25 percent and keep the customer. Sóley does neither.
You reach the real people The relationship is between you and the operator. Sóley never steps into the middle of it.
Operators keep the margin Operators set their own prices and own the booking. No pay-to-rank, no markup.
Surfaced by fit Operators appear because they fit your trip, never because they paid to appear. We connect people to people, with AI.