Meet Soley
The AI concierge that connects tourists directly with Iceland's best operators
What is Soley?
Soley is a decentralized booking network for Icelandic tourism. Instead of listing on commission-heavy OTAs, operators get their own AI-powered endpoint that handles inquiries, checks availability, and completes bookings — in any language, 24/7.
How It Works
Tourist sends a message
Via WhatsApp or our web chat — in any language they prefer.
AI finds the perfect match
Searches the network, checks real-time availability, and suggests options.
Book and pay securely
Confirmed booking with secure payment in under 2 minutes.
For Operators
Keep ~95% of Revenue
No 15-25% commissions. Pay only a small per-booking fee.
Zero New Software
Manage everything through WhatsApp. Get bookings without learning new tools.
AI That Knows Your Business
Trained on your services, pricing, and FAQs. Responds accurately every time.
For Tourists
Instant Answers
No waiting for email replies. Get availability and prices in seconds.
Any Language
Communicate naturally in your language. AI handles translation seamlessly.
Direct from Operators
Best prices guaranteed. No middleman markup or hidden fees.
Built on Trust
Soley is built by Cognia ehf in Reykjavik. We believe tourism should benefit the communities that make it special — not distant platforms taking a quarter of every sale.