We connect people to people, with AI

What if your AI knew every local operator and could book them directly?

Plan a trip in ChatGPT or Claude and book real Icelandic operators directly, not through a booking site in the middle.

Find and claim your listing

Already use ChatGPT or Claude? Copy the setup prompt.

ChatGPTClaudeLive Iceland dataDirect operators

You pay the operator's own price. Sóley adds no booking fee.

ChatGPT / Claude with Sóley

Plan 3 days near Vík with a glacier hike and two nights at a guesthouse.

Sóley found direct booking options from local operators.

Road to VíkOpenVík Saturday7°C, clear

Demo-Glacier Hikes

Glacier hike, beginner

Book direct

Demo-Sigga's Guesthouse

Double room, 2 nights

Book direct

One plan. Direct bookings with each operator.

We use AI to bring people together. Tourism has never been more local and fair.

Why it matters

Fairness in tourism

Travellers reach the real people. Operators keep the customer and the margin. Everyone is surfaced by fit, never by who pays the most.

Keep the customer

The relationship stays between the traveller and the operator. Sóley never steps into the middle of it.

Keep the margin

Operators set their own prices and own the booking. No pay-to-rank, no markup games.

Surfaced by fit

Travellers are matched to operators by what fits the trip, never by who paid the most to appear.

For travellers

Plan in AI and book direct with real local operators.

For operators

Stay visible as travel moves into AI. You own the customer and the margin.

Find and claim your listing

For Iceland

Keep more of the next tourism distribution layer local.

Sóley in your AI

Plan Iceland in ChatGPT or Claude

Copy one prompt to connect Sóley and start planning with live Iceland data and real local operators.

Connect Sóley

Your setup prompt

Help me connect Sóley (https://api.soley.travel/mcp) if it isn't already connected. Then help me plan an Iceland trip and book directly with local operators. Always check with me before booking anything.

Manual setup details

https://api.soley.travel/mcp

Prefer step-by-step setup? See the guided instructions.

Live Iceland data

Real-time Iceland such as weather, roads, aurora and flights, alongside real operators, all inside the conversation.

See everything it can do

And when you are ready, you book end to end, with the operator as the merchant of record.

Browse the operator directory

More than 3,000 licensed tourism companies · 850+ verified contacts · built from Iceland's public registers.

Your business is likely already listed

Every licensed tourism company in Iceland is already in the directory from the public registers. Claiming is free: correct your public facts and add your own content. Becoming bookable is optional and opens in controlled cohorts so support quality stays high.

No migration requiredKeep the customer relationshipOperator remains merchant of record

Find and claim your listing

Get notified when live bookings open

Occasional updates as Sóley opens up. No spam, unsubscribe any time.